Data Modeling Made Simple: A Practical Guide for Business and IT Professionals, 2nd Edition Review

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(More customer reviews)I think very highly of Data Modeling Made Simple (the first edition), so when this second edition came out I had great expectations - which were not only met but also exceeded. Although this second edition is more than twice the number of pages as the first edition, it is still an easy read.
Here are my favorite things about this book:
1.Clearly delivers on its ten objectives. Read the back cover and you will understand the key takeaways you will get after reading the book. After I read the book, I went back over each of these objectives and I was able to check each of these off as accomplished. Everything from justifying the model to building data models to assessing data models was knowledge I gleaned from the book. If you are interested in just one or a subset of these ten objectives, read the Read Me First section and it will reference the sections and chapters you need to read to meet your specific objective.
2.More examples more thoroughly presented. The first edition took a business card example from beginning to end. This edition further expands the business card example and adds several other examples including an ice cream example and many real world examples. The author uses spreadsheets to illustrate many modeling examples, and I too have found spreadsheets to be a very effective way to communicate data and business rules.
3.Data Model Scorecard. The first edition touched on the Scorecard which is the author's technique to reviewing a data model. This second edition goes into detail including providing the template which I can use on my modeling assignments to review my models.
4.Treating a dimensional model as more than just a physical data model. Many texts treat the dimensional as only a physical data model yet there is a business level that this book illustrates at both the subject area and logical levels.
5.Getting other Greats for free. Bill Inmon, Graeme Simsion, and Michael Blaha have all written chapters in this book. I have already starting using Simsion's technique of a diary on my assignments and found it very useful.
My only area for improvement would be to expand the book with more modeling conventions such as ORM and IDEF1X. There is a chapter on UML though that I did find informative. I question however if adding these extra notations would detract from the book's simplicity.
Overall, an excellent read that I would recommend to every business or techie that works with data.


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Data Modeling Made Simple will provide the business or IT professional with a practical working knowledge of data modeling concepts and best practices. This book is written in a conversational style that encourages you to read it from start to finish and master these ten objectives:
Know when a data model is needed and which type of data model is most effective for each situation
Read a data model of any size and complexity with the same confidence as reading a book
Build a fully normalized relational data model, as well as an easily navigatable dimensional model
Apply techniques to turn a logical data model into an efficient physical design
Leverage several templates to make requirements gathering more efficient and accurate
Explain all ten categories of the Data Model Scorecard
Learn strategies to improve your working relationships with others
Appreciate the impact unstructured data has, and will have, on our data modeling deliverables
Learn basic UML concepts
Put data modeling in context with XML, metadata, and agile development

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Data Modeling Theory and Practice Review

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(More customer reviews)To me, this book's value is a bit like children being warned not to accept lollies from strangers; it's a pity we even have to give such warnings, but it's absolutely essential we do. I wish to congratulate Simsion for bravely tackling a subject of much heated controversy, and in a manner that obviously reflects both a solid practitioner's hard-won lessons, but that is supported by rigorous academic research.
So what's this important message? Simply that data modelling is a creative exercise, where multiple "solutions" may be generated, each with relative merits. The importance lies in practitioners consciously and deliberately generating alternatives. Without this open-minded view, I have personally witnessed heated debates where one modeller defends his/her model because they know it can be made to work, and therefore assumes anything different must be "wrong". But even more significantly, modellers may stop looking as soon as one "workable" model is tabled, and hence miss out on alternatives that may prove beneficial in a given business context.
And why is it even controversial? Apparently, some academics teach data modelling that way. Maybe because it's easier for them to have one "correct" answer to a problem so marking assignments is easier? Or maybe that was what they were taught, and any students who pass through their ranks and end up teaching without encountering real-world modelling may perpetuate?
One warning, though. This book is not the first text to be read by those interested in data modelling. I would recommend Simsion & Witt's "Data Modelling Essentials for such people, followed by one of many excellent books on "patterns". David Hay got the patterns topic going in the data modelling community, and Len Silverston's two volume series has taken it much further. And the object-oriented community also has contributions to make on patterns.
A minor criticism - Simsion largely dismisses the use of the Unified Modeling Language's class modelling notation, in part arguing that "Class diagrams are intended to represent data structures which might be directly implemented using an object-oriented database" and goes on to correctly note the struggle of such databases to gain significant database market share that their vendors initially might have predicted. I would simply comment that there is a difference between using a subset of the class modelling syntax to represent what is truly a data model, as compared to using class modelling notation to represent classes which, in some cases, may never have "persistence" i.e. may never have their data values stored in a database of any kind. And even if class diagram notation is used (some might say misused?) just to represent a data model, I have seen this approach used quite effectively. So on this point, it looks like Simsion and I have slightly different views. But at the very heart of his book, he encourages open debate on alternative views, with the understanding that all views may have something to contribute.
So let's thank Simsion for offering his views, and encouraging others to offer theirs. Well done, it's a great reference book (probably not easy reading for those not exposed to research styles - but don't let that put you off), and one that hopefully bridges the gap between academics and practitioners, and gives the practitioners "permission" to be creative as most know is the way to generate alternative solutions for consideration.

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DATA MODELING THEORY AND PRACTICE is for practitioners and academics who have learned the conventions and rules of data modeling and are looking for a deeper understanding of the discipline.The coverage of theory includes a detailed review of the extensive literature on data modeling and logical database design, referencing nearly 500 publications, with a strong focus on their relevance to practice.The practice component incorporates the largest-ever study of data modeling practitioners, involving over 450 participants in interviews, surveys and data modeling tasks.The results challenge many longstanding held assumptions about data modeling and will be of interest to academics and practitioners alike.Graeme Simsion brings to the book the practical perspective and intellectual clarity that have made his Data Modeling Essentials a classic in the field.He begins with a question about the nature of data modeling (design or description), and uses it to illuminate such issues as the definition of data modeling, its philosophical underpinnings, inputs and deliverables, the necessary behaviors and skills, the role ofcreativity, product diversity, quality measures, personal styles, and the differences between experts and novices.Data Modeling Theory and Practice is essential reading for anyone involved in data modeling practice, research, or teaching.

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