Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising (Crisp Fifty-Minute Books) Review

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(More customer reviews)Of all the direct marketing books out there, Lois Geller's books reign supreme. An award winning professor at New York University, she has once again tapped her expertise for a fabulous how to get started in direct marketing book. This book, her latest since Response!, is an easy to read "cookbook" of everything you need to market your product(s) from A to Z. If ever you thought about getting in the direct marketing of your products or services this is the book for you. Along with Response! The Complete Guide to Profitable Direct Marketing ANYONE from a CEO, recent college grad or stay at home parent can develop a thriving business just from reading these two essential books.

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This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business. This is a "quick start" approach that entrepreneurs can use to expand their businesses.

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Bodies in Code: Interfaces with Digital Media Review

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(More customer reviews)Never has a truer word been spoken, I agree with the reviewer below completely - this attrocious book really is absolutly utterly worthless contentless nonsense - avoid like the plague!

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Bodies in Code explores how our bodies experience and adapt to digital environments. Cyberculture theorists have tended to overlook biological reality when talking about virtual reality, and Mark B. N. Hansen's book shows what they've been missing. Cyberspace is anchored in the body, he argues, and it's the body--not high-tech computer graphics--that allows a person to feel like they are really "moving" through virtual reality. Of course these virtual experiences are also profoundly affecting our very understanding of what it means to live as embodied beings. Hansen draws upon recent work in visual culture, cognitive science, and new media studies, as well as examples of computer graphics, websites, and new media art, to show how our bodies are in some ways already becoming virtual.

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