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(More customer reviews)Clearly written and concise, the book lays out a solid framework with substance for performing business to business prosecting. Contains solid examples of how to apply techniques, greatly helping solidify the concepts. A solid read and highly recommended for any professional in business development.
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Business-to-Business Prospecting is the first sales book with innovative, actionable ideas targeted directly to sales professionals in the business to business sales industry. It contains proven methodologies that consistently get results. Over her 15-plus year career, Andrea Sittig-Rolf has recruited, led and trained business to business sales teams to sell millions of dollars worth of products and services. Now, in her long-awaited first book, Sittig-Rolf details: •Creating your Ideal Client Profile: Cleaning up the pipeline and focusing on real opportunities. •Networking: Giving first to get quality leads and referrals. • Winning ambassadors. • Writing powerful proposals.
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